Adding useful real-world elements to your brand messaging will connect your customers to your brand. Reality marketing is customer-generated content that delights your customers. In order to be real, you need to add elements of storytelling to your online marketing. This is part of humanizing your brand – appealing to your customers emotions.
Following are three ways you can work your customers into marketing efforts that will help grow your business:
Reward your customers
Show your customers that you care by inviting them to your website, Instagram, Pinterest, Twitter, or other platforms so they can tell you what they think about your product. A very good example of a brand doing this is Oscar Meyer’s “Taste-a-Monial.” The brand launched the program for its Oscar Mayer Selects hot dogs in March 2010. It offered customers a coupon to try the hot dogs and then share a “Taste-a-Monial” on the company’s website or Facebook page to get a second coupon. The company successfully developed spontaneous content for its customers to read while generating additional sales with the second coupon.
Let customers share inventive ways they are using your product
Authenticity is reality. Having a real person talk about your product is the most authentic way you can promote your product. Additionally, people can learn a lot by listening to the way someone customizes your product. Sharing this with your audience gives them something that has actual value. For example, if your business is a fashion company, invite customers who have purchased one of your items to pin or post pictures of them wearing that item. Similarly, food makers can ask customers for serving suggestions and recipes. Ask your followers to pin pictures of themselves with your product and to tag you on each platform. You can then share or re-pin those images to your own Pinterest or Facebook page. This is a great way for your potential customers to learn about your product. And, the positive promotions of your product also serve as great reviews about your brand.
Enable customers to create your marketing material
Establish an emotional attachment to your brand by responding and engaging directly with your customers on social media platforms. The comments and photos produced by your audience is excellent marketing material. A good example of this is Planet DNL’s blog. The diamond seller features pictures taken by customers of various engagement ring styles on its blog. This type of marketing engages and flatters the customers, which appeals to their emotions.