holiday marketing trends

For many businesses, the holidays are undoubtedly a fruitful time! With 73% of consumers indicating that they’ve been influenced by a brand’s social media presence when making a purchase, Animoto recently conducted a new study to gain some insight into how exactly consumers and marketers are responding to holiday marketing on social. Check it out these holiday marketing trends!

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Users now use Twitter, Facebook, and apps such as Zeebox to draw attention to TV shows, the social tools have inadvertently killed traditional TV advertising.  Television stations have transitioned their ads to audiences on Facebook, Twitter, and Zeebox.  As a result, television advertising is dying out. It’s important to note the types of programs that..

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Adding useful real-world elements to your brand messaging will connect your customers to your brand.   Reality marketing is customer-generated content that delights your customers.   In order to be real, you need to add elements of storytelling to your online marketing.  This is part of humanizing your brand – appealing to your customers emotions. Following are..

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Social Media Marketing strategies continue to evolve and marketing professionals are constantly having to change their methods.  In addition, Google’s algorithm continues to be updated.  So it’s important to improve your content marketing strategy continuously.  Stay focused on producing high-quality content that works to engage your audience.  This way you will remain relevant in your..

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Have you asked yourself this question; how do I measure social media marketing?  Are you concerned with how you learn the metrics to measure your social media campaign?  Don’t worry because there are tools available to help you measure the success or failure of a campaign.  Social marketers typically launch marketing campaigns and tend to..

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Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just need some toothpaste!”). Company websites..

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People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season. “As people’s values change, so do their shopping habits. To market effectively, businesses should be aware of how their prospective customers have changed,” says Marsha Friedman, CEO of EMSI Public Relations in Wesley Chapel,..

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Employers looking to increase productivity should consider breaking up water-cooler talk or upgrading their software before banning Facebook. In a nationwide survey, 14 percent of knowledge workers cited chatting with co-workers as their biggest waste of time, followed by dealing with computer or software problems (11 percent). Five percent (5%) of respondents cited Facebook, Twitter..

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When it comes to your online habits, are you a Content King or a Social Butterfly? The difference matters to businesses who want to capture your attention on digital devices. A new IBM study of the media and entertainment market reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital..

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Could 2012 be the year of 5G? According to an article by FT Tech Hub, even though TV’s Ultrabooks and Smartphones grabbed headlines at the Consumer Electronics Show, there was a quieter wireless revolution taking place that have the potential to provide important connectivity benefits for all our devices in 2012.

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According to Chelsea Hejny who is a social media writer at ShortStack, creating and managing a Facebook Page for your business or organization is only half the battle. For a Page to have real value, its content needs to be seen and shared. She provides six tips to improve your Facebook Page’s News Feed presence.

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I am always searching online for new gadgets, gizmos, technology and anything and everything to do with social media.  Scouring through the blogosphere is one of the things that keeps me up til the wee hours of the morning. On one of my scavenger hunts while researching for the 5th part of our How to..

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