Many of you may be asking….what’s going on in social media marketing?  Why is it changing faster than I can keep up?   Reality is that we now have to “be fast on our feet and quick with our brains.”  This is why link building is now obsolete.  As a result of the latest Google updates, link building is useless in the long run.   In the past, increasing links to direct people to your website took advantage of search engine algorithm shortcomings   However, user experience wasn’t a consideration.  These shortcomings were recently addressed with algorithm updates such as Google Panda and Penguin.  Today digital marketing firms have transitioned from traditional link building to a new concept referred to as earned media. Gone are the days of link building!