One of the most important questions that brand marketers ask themselves is “How do I sell with social media?”  This is a question that is commonly asked and repeated with every marketing campaign.  In order to sell your product or service, you have to convert a follower into a customer.

Last month, Matthieu Chereau, cofounder and CEO of Tigerlily gave some marketing advice at the “Coffee, Tea and Social Media” conference held in Beirut.  Tigerlily is based in France and is a social media marketing and analytics company offering its services to over 80 brands which include Orange, Yves St. Laurent, L’Oreal, HTC, Spotify, Sony, and others.