Social Media Today recently interviewed Ted Shelton, a strategy consulting leader at PwC and author of Business Models for the Social Media Cloud to discuss topics that will come up at the Social Shake-Up Conference where Ted will be speaking.

When asked to describe why companies should focus on how they use social, mobile, and cloud technologies, he replied, “Over the last decade as the Internet has matured, first of all, our ability to have persistent access to the Internet because of mobile devices has become ubiquitous.  It’s amazing when you think back at the first thing we now think of as a smart phone was introduced only in 2007.  It’s only been a few short years, and yet we now take for granted the idea that anywhere we are we can access the Internet, and that means instant access to information and people and services on demand, all the time.  So that’s the mobile piece.”