In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.” I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business. If you’re not on it yet, now’s the time to get it started. Business owners already have a lot on their plate, so making time for social media can seem quite tedious. It doesn’t have to be tedious, though. You can create your social media cocktail in 60 minutes a day.
Social Media Cocktail Ingredients
A favorite tool used by many marketing professionals is Buffer. Buffer allows you to add content easily while browsing. It integrates with a lot of applications, and you can share content to your social pages at times that you preset. This way you don’t flood your fans, friends, and followers with updates. Instead, you’re spreading your content over longer periods of time.
Remember, that your social media pages are not about you. Make sure you’re providing value and sharing content that is relevant and up-to-date. It’s okay to mention your business, but be sure the context of your content is right for it.
When you’re working on your content, think outside of the box. Be original and don’t share what everyone else is sharing.
Although writing can sometimes be difficult. It’s special because this is the most original content you will be sharing with your audience. If you make the time to write a certain amount of words daily, you should be able to post twice a week easily – and that’s more than what the average business owner is doing now.
Limit your posts to one status update a day and commenting on a few friend’s posts. More than once a day and you’re risking likes and fans.
You can get many followers by what is known as “spam-following.” People feel the need to follow you back when you follow them. However, it’s unlikely that you’ll get any interaction out of them in the future. Don’t “spam-follow” anyone. Make time to research and only follow people who have something important and original to say. Retweet them and send them a DM or two.
This is the ultimate professional social network. Use this platform to connect with your peers. Join a few groups or discussions and answer a few questions.
For obvious reasons, Google’s search engine has a preference for Google+ users and content. Add as many people to your Google+ circle and comment on a few posts that you’re knowledgeable about.
This will help you spread your content. Going to all these sites individually can be a tedious task. However, if you use Socialmarker, StumbleUpon, or Delicious, social networking will be a piece of cake, thoroughly enjoyable.
Make sure you pay attention to your data. You need to know what’s working and what’s not so you can improve your marketing efforts.