While the practice of marketing your content becomes mainstream, you’ll see a lot of marketers use it in a way that won’t work – forgetting that educating the audience is the primary goal.
Make your content marketing better
If you look at each platform as the traditional classroom and that you’re the teacher, you can stay on goal with making your content better. Thinking of your platform this way will ensure that your content marketing delivers value that your audience will deem worthy. Think of yourself as a teacher and not a marketer: This will give you a mindset that will help you deliver interesting and educational material.
Create a desire for more
People who speak to audiences in public are very aware that they will sell products after a presentation, and it’s the easiest sale they make in their career. This is because they’ve made an emotional connection that uplifts the audience – and the audience desires more, even when it costs money.
Does your content create a desire in your audience? This is what you need to do as a teacher/presenter. You need to make your audience so hungry for more that the hunger goes on for days and gets you hired again as a speaker. This same concept can help you when creating your content for marketing – make your audience hungry for more and convert them to sales.
Make sure to Deliver – Think of it as Over if you don’t
Think of how good your content marketing would be if you absolutely had to deliver. You change everything when you look at your content marketing this way. This will make practices such as editorial planning, keyword research, editing, and rewriting standard for you. This is the world that all content marketers should be living in, if not, then you need to get there soon.
You need to continuously earn the attention and trust of your audience. If you think about a teacher in a classroom losing the attention of her students, you realize it’s over for her. This same concept applies to your content marketing strategy.
You will have few second chances when it comes to attention and trust, which is why most people are afraid to get up in front of an audience – they are aware they have to deliver or it’s over. This should be your content marketing mantra.
How to come up with Ideas for Teaching your Community
Share, help, and inspire your audience – this will elevate your content marketing. Think of your community first. Bring your experience to your audience and teach them what you know. This can be enough if you have extensive experience. Give examples, because most people learn best from them. Share your stories and keep your audience entertained, educated and hungry for more.