Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the return on investment from social media campaigns. It can be a daunting task but it is not impossible.
While it’s important to know exactly how much worth social media marketing is bringing to your business, it can be difficult to know the exact numbers. Nevertheless, having a fair and rational picture helps. Here are some ways to measure social media ROI: