You have a successful business and you’ve spent money on a cool website. It has all the relevant information regarding your products, an about us page and you have even managed to connect it to social media. And yet you’re still missing one very important ingredient that makes you look like a business dummy – you still don’t think blogging will add value to your online presence. I’m here to tell you that you’re wrong and that you are self-sabotaging your future as a company!
Here are some reasons you should start thinking differently and begin blogging in 2014:
Blogging Helps Engage With Customers
Other than through your products, does your business have a voice? Blogging helps to maintain that voice for your business. It develops a way for customers to engage with your business and for you to reach out to them. You can give them something to read about and feel more connected with your business. Engaging your customers will help you pull in repeat traffic to your site. It is a great opportunity to let customers know about your business, upcoming improvements and relevant informational pieces relating to your area of expertise.
Blogging Increases Entry Points
If you only have a products page and some other about us or how to order pages, the success of and traffic to your website will quickly become limited. Having a blog and blogging frequently (a minimum of twice a week) will increase the number of pages on your website. This will ensure more entry points for potential shoppers. Anyone who has found their way to your blog post will read another blog or go to the homepage to check out your site; generating possible sales. 46% of people read blogs more than once in a day, reports HubSpot.
Blogging Increases Search Engine Ranking
Even though search engine ranking has really taken a hit with the changes in Google’s algorithms, i.e. Penguin – Hummingbird etc., when you blog regularly, the updated and fresh content is picked up by Google and other search engines to help identify your site as fresh and regular. This increases the traffic via search engines and improves your listing. Consequently, the more you blog and add relevant keywords, the more content you will have; and the more you will be found for those keywords and phrases through search engines.
Blogging Gives You More Back Links
When you maintain a regular blog for your business, and it is good, more blogs want to associate with you, i.e. SocialMediaToday. The support blogs give each other is tremendous, along with the relationships that are formed. You sure don’t want to miss out on that! Once you are a couple of posts in, make sure to mention links of previous posts in current ones to direct new users to past content and better connect with your business (Google loves this!)
Blogging Increases Sharability
Regular blogging gives you the chance to share. You can share anything useful and informative that will let you connect with your customers. The power of sharing cannot be underestimated and this is the epitome of social media marketing. This is what businesses are doing – sharing and connecting – and this is the driving force behind generating traffic and potential leads.