Organizations continue to experiment and learn about new approaches to engaging customers.  However, a company can suffer on social media when unflattering posts are shared within platforms.  The reality is that even if the company was justified in the post or if a story is false, the only thing that matters to consumers is how the company responds.

The methods that businesses use to communicate with their customers have been changed forever with social media channels.  Gone are the days where companies could respond without everyone’s eyes on them.  Even with that, companies are still determined to make social media an effective marketing tool because social media marketing works, is inexpensive, and delivers word-of-mouth brand recognition.