Want an increased number of followers and a dramatic change in engagement of your online audience? Yes, you can use content and social media marketing to help you out. However, success is achievable only if you proceed about it in the right manner. Needless to say, you need to grasp the fundamentals so that you can continue growing your presence.
With the above in mind, here are the 5 most important laws regarding social media that will help you lay a solid foundation for catering to your brand, your customers and your bottom line:
The Listening Law
If you want to succeed with social media marketing, you will have to talk less and listen more. Go through the content of your targeted audience and have discussions with them so that you can determine the things that matter more to them. Use this to develop content that sparks their interests and gives you their attention.
The Focus Law
A jack-of-all-trades has never done any good nor ever will. So specializing in just one thing or one strategy will be more productive instead of trying your hand at a number of different options. Develop a plan that is pointedly focused and serves your targeted audience well. This will help you build a stronger and better image of yourself and establish your presence in the online marketing world.
The Quality Law
Quality dominates quantity, and will continue to do so. Focus on an audience that will be interested in your business, and not just anyone out there. Remember that your 1,000 connections who actually go through your content, read it and share it are much better than 10,000 people who do nothing after following you.
The Patience Law
Indeed, social media has the power to take your business to a completely different level. This is very true, but what is also true is the fact that this will never happen overnight. Patience is what you need because most social marketing plans take a minimum of 90 days to show any progress.
The Compounding Law
As already mentioned, you should opt for quality rather than quantity. This will encourage your followers to share your content with others, which can open up entry points for search engines to crawl your content. Consequently, your SEO will improve and might even put you on the first SERP. As such, more people will be able to easily find your business online.